やよいについて
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Welcome to Yayoi

Belief
In Japan, we have four seasons and each season delivers breeze’s smell, colors and tastes to us. We receive natural blessings and are making efforts with our company’s unique belief of providing seasonal taste, color and shape valuing the materials, cooking technique and hospitality. Pleasure to be able to provide “Heart of palatability and hospitality with respect of materials” by providing better services and creating products from production to sales based on pride and responsibility as the company leading the old capital Kyoto and tourist city Kyoto, and being happy for all of us with that belief – it is our Yayoi’s wishes.

Beginning
The shop owner, Katsuji Nakanishi, was a former cook. He likes tasty foods and got into cooking world, and has been exercising his abilities as a cook or a chef at several shops with his belief of “I would like customers to eat tasty foods”. After that, he fell sick and what he began boiling despite his ill health with the thought that he can do with a pot  even at home is the beginning of “Ojako” (whitebaits boiled in soy sauce). From the nature of the locality, it was used as souvenirs by teahouses in Gion area and its popularity has gradually spread, and continued to do so until now. Based on the teaching of shop’s owner, “Materials are all for tasty foods”, we make “Ojako” by hand work with materials and cooking technique instead of mass production and it is an all-time Yayoi’s synonym

  やよい本店
ちりめん山椒  
やよい暖簾の沿革
1982, founding owner, Katsuji Nakanishi began operation at his      birth place.
1988, a limited company, Yayoi, was established.
1990, special events at department stores started.
1994, main shop was opened on the Gion Shimogawara street      near Yasaka Shrine.
1996, production factory was completed.
2001, main factory was completed at the founding place. Three      items were qualified for Kyoto good design products.
September 2002, we opened a shop in the JR Kyoto station. Four items were qualified for Kyoto good design product.
August 2004, café was opened in the annex of the main shop.
March 2007, we opened a shop in the Isetan Shinjuku department store. The floor of the main factory was increased.
yayoi's cafe
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